Product Development Leadership

Consulting. Training. Coaching.

Building the Case for New Innovations


Building the Case for New Innovations


This live, interactive course builds your skills to go deeper into the methods of innovation management to systematically evaluate your new ideas. These steps provide the critical leadership skills necessary to gain support for innovation projects and products as your corporate anti-bodies begin to attack your efforts. You must be prepared, and with the right approach and tactics you’ll not only survive, but will gain a reputation as an innovative thinker and leader.

Key questions this course will answer along with many others:

  • What are the best ways to determine if a new idea is worthy of an enhanced product, a new product or incubation?
  • How can you get the right data to support your new idea?
  • Who should be involved and how do you easily manage a project to build a concise, compelling business case?
  • hat are the key factors executives use when deciding whether to support a new innovative product or opportunity?
  • What are the key elements of a business case when requesting resources for a technology, major enhancement or new product?
  • How can you build a business case that gains support fast?
  • What is the secret to presenting a business case that immediately gains a “yes” from management?



We’ll start with an overview of the full innovation framework, the idea pipeline and how the important tool of businesses cases are used at each stage.

  • The structure of concise business cases along with four critical success factors when selling ideas
  • The top five questions executives will ask
  • The right use of one, three and nine-page business cases
  • Case Study: Real world business cases that worked and didn’t work to gain corporate funding
  • Quantifying and communicating value for key stakeholders – customers, executives, and company
  • Understanding, communicating and mitigating the REAL risk factors
  • Estimating real market potential and timing and/or value of your opportunity to the satisfaction of decision-makers
  • Case Study: 30 days idea development in action with opportunity proposals

Any time you’re looking for support and funding, you must sell. This is an activity to master as much as the development of the innovation itself. In this section, we’ll cover:

  • Creating a selling plan for your new idea
  • Four key influencing strategies that work
  • Making the big pitch using messages that sell to management
  • Dos and don’ts of pitching your big idea
  • Case studies: Business case reviews and postmortems
  • Tips for success:  Based on our experience with dozens of innovation business cases and projects we’ll share some of the common challenges to expect when pitching your ideas

What’s Included

Innovation Toolkit – Each participant receives a detailed toolkit with templates, tools and tips that cover each element of innovation.

The Savvy Corporate Innovator Book – You’ll also receive a digital copy of Dorian Simpson’s highly rated book, The Savvy Corporate Innovator: How to Get Funding for Your Big Idea in 30 Days.

Who Should Attend

This program is designed for anyone involved in product development who wants to get the benefits of innovation techniques:

  • Engineering Managers and leaders
  • Project Managers
  • Product Managers and Owners
  • Embedded software developers and leads
  • Application Engineers, Test Managers and other support functions
  • Directors and executives


Contact us for facilitation and pricing options.

Registration Options

Contact us to schedule this program or discuss options.

Program Leaders

Dorian Simpson

Management Consultant

Innovation Management
Product Management
Product Definition and Roadmaps

Contact Us to Schedule​

This program can be offered online or at your company site and can be customized for your needs. Contact us to schedule or discuss your situation.

Customers Say...

Many useful concepts. The workbook provides an outline that can be applied on the job.

Garth Weber, Mechanical Engineer

Cardinal Health

Excellent course. Concepts were clearly presented - easy to understand. I will recommend to my engineering team.

Chatree Sitalasai, Engineering Supervisor

NMB Technologies

Practical advice for anyone in business or leadership. Exercises were very helpful. Instructor with real experience makes a big difference!

Mel Greenberg, Manager

Portland General Electric

Great information, delivery, and discussions.

Dwaine Gilmer, Escalation Engineer

Microsoft Corp.

Great job of tailoring the basic concepts to the specifics of each attendee.

Mark Johnson, VP of Marketing

Instantiations, Inc.

A '10' in terms of content and presentation. Very interactive and useful right away.

Sushil Nema, Engineer

Triquint Semiconductor

Gary is one of those rare people that combines engineering expertise with exceptional administrative, people, and management skills.

Mike Anderson

Technology Executive

The course content and examples were valuable. Good interaction between the presenter and students. It was well worth the cost and my time away from work!

Paul L. Fernandez, Jr., Sr. Engineer

Mitsubishi Digital

The best part was how to sell an idea to executives. Very useful tips and I can see mistakes I made in the past.

T. Fisher

US Navy

This program opened my eyes to new approaches to manage innovation. Well done and a lot of material in a short time.


Chris Fisher

3D Printing

Related Resources

Other Programs in This Series

Managing Innovation Project Pipelines

You'll build new skills in innovation management with methods for evaluating a portfolio of projects, forecasting the market potential of new products, calculating the ROI of innovation efforts as well as how to make tough decisions.

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Seeing Innovative Features and Opportunities

Learn the tools and methods for both individuals and teams to build, filter and prioritize a consistent pipeline of innovative ideas for new features and opportunities that are based on real customer needs and market trends.

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Leading Innovation Projects and Teams

You'll learn new skills to overcome the unique challenges presented by innovation projects by adapting the basic tools of agile and project management to the world of innovation to lead teams and gain new commitment for your projects.

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With So Many Choices, Why Auxilium?

Five Reasons...

Practical, Proven Tools and Methods

Every method and tool we provide, with either a training or consulting program, has been proven in real-world projects.

Live, Experienced Consultants

You'll work directly with senior consultants who have over 20 years of R&D experience. No inexperienced trainers or fresh MBA's.

Cost Effective

As a virtual team with low overhead, you'll get the experience of a tier one consultancy group at a fraction of typical fees.

Concise, Comprehensive Programs

We focus every training or consulting program on the essential skills and implementation to get immediate results.

A Passion for Results

We understand the risk and expense of getting outside help. Our goal is to ensure you get the results you need.

Contact us to schedule a complimentary discussion of your situation.