COURSE DETAILS
Powerful Requirements to Deliver the Right Products
Description
This live, interactive Product Management course develops the skills to create and communicate the right product requirements and user stories that lead to valuable, market-leading products.
Key questions we will answer in this course include:
- What is the best approach to structure customer value drivers and competitive information to guide requirements thinking?
- How should you structure a product requirement at the right level of detail?
- When and how should user stories be used vs “requirements”?
- How can we quantify the value of any specific feature or attribute?
- Which requirements and user stories should be the focus of innovation efforts?
- How can you effectively work with R&D leadership to prioritize resources to ensure the right product is developed?
- How should requirements be modified for agile development processes?
Agenda
PART 1: ARTICULATING CUSTOMER NEEDS AND VALUE DRIVERS
- Clarifying your target customers, segments and prioritizing the various roles of customers in decision-making
- Identifying and prioritizing customer needs using a customer value profile
- Reviewing your customer personas
- Translating customer value to the most critical product attributes and specifications
PART 2: WRITING AND COMMUNICATING EFFECTIVE PRODUCT REQUIREMENTS AND USER STORIES
- Important elements of great product requirements and understanding your audience
- Step-by-step guidelines to write product requirements and user stories
- Methods to prioritize and collaborate with development
- Writing user stories that work with product requirements
- Exercise: Practice writing great requirements and user stories
PART 3: USE CASES, VALIDATION AND INDUSTRY EXAMPLES
Once you have an understanding of the key concepts and tools for success for writing requirements, we’ll look at several key topics to ensure your success.
- Validation techniques: The tools and methods to validate and refine your requirements throughout the development process
- Challenges: How to solve prioritization, resource constraints, development team push-back and other hurdles
- Q&A: We’ll leave time for specific questions related to your situation
What’s Included
Each participant will receive:
Product Management Excellence Ebook: A complete understanding of the overall Product Management Market Success Process.
Product Management Templates:A full set of templates for the key tools and step-by-step instructions for each method.
Who Should Attend
This program is designed for anyone involved in product development who wants to become more customer-focused and develop deeper strategic skills, including:
- Product Managers and those looking to transition to product management
- Product marketers
- Engineering Managers and leaders
- Embedded software developers and leads
- Application engineers, test managers and other supporting functions
- Project Managers
- Directors and executives
Pricing
Contact us for facilitation and pricing options.
Registration Options
Logistics Details
Once you sign up, you’ll receive immediate confirmation and reminders along with a link to join for the day and time you selected.
Program Leaders
Dorian Simpson
Management Consultant
Innovation Management
Product Management
Product Definition and Roadmaps
Contact Us to Schedule
Other Programs in This Series
This course provides skills in understanding the critical language of finance to effectively communicate with executives, optimize your products' profit and participate in the strategic planning process.
At the core of every market-leading product is an amazing value proposition. This course gives you the skills, methods and tools to clarify who your target customer is, what they value and how to quantify and communicate this to others.
Product leaders must create a compelling vision and roadmap for their products. This course develops new strategic skills to develop a powerful long-term vision for your products and market segments.
