Product Development Leadership

Consulting. Training. Coaching.

Powerful Requirements to Deliver the Right Products


Powerful Requirements to Deliver the Right Products


This live, interactive Product Management course develops the skills to create and communicate the right product requirements and user stories that lead to valuable, market-leading products.

Key questions we will answer in this course include:

  • What is the best approach to structure customer value drivers and competitive information to guide requirements thinking?
  • How should you structure a product requirement at the right level of detail?
  • When and how should user stories be used vs “requirements”?
  • How can we quantify the value of any specific feature or attribute?
  • Which requirements and user stories should be the focus of innovation efforts?
  • How can you effectively work with R&D leadership to prioritize resources to ensure the right product is developed?
  • How should requirements be modified for agile development processes?


  • Clarifying your target customers, segments and prioritizing the various roles of customers in decision-making
  • Identifying and prioritizing customer needs using a customer value profile
  • Reviewing your customer personas
  • Translating customer value to the most critical product attributes and specifications
  • Important elements of great product requirements and understanding your audience
  • Step-by-step guidelines to write product requirements and user stories
  • Methods to prioritize and collaborate with development
  • Writing user stories that work with product requirements
  • Exercise: Practice writing great requirements and user stories

Once you have an understanding of the key concepts and tools for success for writing requirements, we’ll look at several key topics to ensure your success.

  • Validation techniques:  The tools and methods to validate and refine your requirements throughout the development process
  • Challenges: How to solve prioritization, resource constraints, development team push-back and other hurdles
  • Q&A: We’ll leave time for specific questions related to your situation

What’s Included

Each participant will receive:

Product Management Excellence Ebook: A complete understanding of the overall Product Management Market Success Process.

Product Management Templates:A full set of templates for the key tools and step-by-step instructions for each method.

Who Should Attend

This program is designed for anyone involved in product development who wants to become more customer-focused and develop deeper strategic skills, including:

  • Product Managers and those looking to transition to product management
  • Product marketers
  • Engineering Managers and leaders
  • Embedded software developers and leads
  • Application engineers, test managers and other supporting functions
  • Project Managers
  • Directors and executives


Contact us for facilitation and pricing options.

Registration Options

Contact us to schedule this program or discuss options.

Logistics Details

Once you sign up, you’ll receive immediate confirmation and reminders along with a link to join for the day and time you selected.

Program Leaders

Dorian Simpson

Management Consultant

Innovation Management
Product Management
Product Definition and Roadmaps

Contact Us to Schedule​

This program can be offered online or at your company site and can be customized for your needs. Contact us to schedule or discuss your situation.
Many useful concepts. The workbook provides an outline that can be applied on the job.

Garth Weber, Mechanical Engineer

Cardinal Health

Excellent course. Concepts were clearly presented - easy to understand. I will recommend to my engineering team.

Chatree Sitalasai, Engineering Supervisor

NMB Technologies

Practical advice for anyone in business or leadership. Exercises were very helpful. Instructor with real experience makes a big difference!

Mel Greenberg, Manager

Portland General Electric

Great information, delivery, and discussions.

Dwaine Gilmer, Escalation Engineer

Microsoft Corp.

Great job of tailoring the basic concepts to the specifics of each attendee.

Mark Johnson, VP of Marketing

Instantiations, Inc.

A '10' in terms of content and presentation. Very interactive and useful right away.

Sushil Nema, Engineer

Triquint Semiconductor

Gary is one of those rare people that combines engineering expertise with exceptional administrative, people, and management skills.

Mike Anderson

Technology Executive

The course content and examples were valuable. Good interaction between the presenter and students. It was well worth the cost and my time away from work!

Paul L. Fernandez, Jr., Sr. Engineer

Mitsubishi Digital

The best part was how to sell an idea to executives. Very useful tips and I can see mistakes I made in the past.

T. Fisher

US Navy

This program opened my eyes to new approaches to manage innovation. Well done and a lot of material in a short time.


Chris Fisher

3D Printing

Other Programs in This Series

Identifying and Quantifying Customer Value

At the core of every market-leading product is an amazing value proposition. This course gives you the skills, methods and tools to clarify who your target customer is, what they value and how to quantify and communicate this to others.

Learn More

With So Many Choices, Why Auxilium?

Five Reasons...

Practical, Proven Tools and Methods

Every method and tool we provide, with either a training or consulting program, has been proven in real-world projects.

Live, Experienced Consultants

You'll work directly with senior consultants who have over 20 years of R&D experience. No inexperienced trainers or fresh MBA's.

Cost Effective

As a virtual team with low overhead, you'll get the experience of a tier one consultancy group at a fraction of typical fees.

Concise, Comprehensive Programs

We focus every training or consulting program on the essential skills and implementation to get immediate results.

A Passion for Results

We understand the risk and expense of getting outside help. Our goal is to ensure you get the results you need.

Contact us to schedule a complimentary discussion of your situation.