Product Development Leadership

Consulting. Training. Coaching.

Building Vision-Based Product Strategies and Roadmaps


Building Vision-Based Product Strategies and Roadmaps


This live, interactive Product Management course develops new strategic skills to build a powerful long-term vision for your products and market segments.

Key questions we will answer in this course include:

  • What are the most common and successful product strategies and which are best for your market(s)?
  • How can you develop the right strategy with support from all stakeholders including executives?
  • What are the key elements of compelling, concise and complete product roadmaps?
  • What level of detail should your roadmap include and what is the best time-horizon to use?
  • Who should be involved in developing your roadmap, especially, what is the role of R&D vs. Product Management?
  • How do you know you have the right product roadmap for long-term market success?
  • What is the best approach to track and refine your roadmap over time?


  • ​Key elements of successful product strategies and common pitfalls
  • Examples of various industry product strategies
  • Organizing information for success – customer value profiles, personas, segment and product goals
  • Case Study: Key elements of successful product strategy development – process and outcomes
  • Creating a market-driven, customer-focused vision that motivates peers, management and customers
  • Step-by-step guidelines for creating a compelling roadmap
  • Building clear roadmaps that lead to market success – key elements, details and duration
  • Effective communication of your strategy, roadmap and plan
  • Building innovation opportunities into your roadmap
  • Negotiating roadmaps with R&D to target the most valuable features and functions

Once you have a compelling roadmap, the process never stops and as a leader. You might also be asked to lead the development of other roadmaps. You’ll continue to refine and add to it as your products and market evolves.

  • When, who and how should your strategy and roadmap be updated or modified?
  • Coordinating product, category, technology, operations and other roadmaps
  • Driving product planning and roadmap development as a leader

What’s Included

Each participant will receive:

Product Management Excellence Ebook: A complete understanding of the overall Product Management Market Success Process.

Product Management Templates: A full set of templates of the key tools and step-by-step instructions for each method.

Who Should Attend

This program is designed for anyone involved in product development that wants to become more customer-focused and develop deeper strategic skills, including:

  • Product Managers and those looking to transition to product management
  • Product marketers
  • Engineering Managers and leaders
  • Embedded software developers and leads
  • Application engineers, test managers and other supporting functions
  • Project Managers
  • Directors and executives


Contact us for facilitation and pricing options.

Registration Options

Contact us to schedule this program or discuss options.

Program Leaders

Dorian Simpson

Management Consultant

Innovation Management
Product Management
Product Definition and Roadmaps

Contact Us to Schedule​

This program can be offered online or at your company site and can be customized for your needs. Contact us to schedule or discuss your situation.
Many useful concepts. The workbook provides an outline that can be applied on the job.

Garth Weber, Mechanical Engineer

Cardinal Health

Excellent course. Concepts were clearly presented - easy to understand. I will recommend to my engineering team.

Chatree Sitalasai, Engineering Supervisor

NMB Technologies

Practical advice for anyone in business or leadership. Exercises were very helpful. Instructor with real experience makes a big difference!

Mel Greenberg, Manager

Portland General Electric

Great information, delivery, and discussions.

Dwaine Gilmer, Escalation Engineer

Microsoft Corp.

Great job of tailoring the basic concepts to the specifics of each attendee.

Mark Johnson, VP of Marketing

Instantiations, Inc.

A '10' in terms of content and presentation. Very interactive and useful right away.

Sushil Nema, Engineer

Triquint Semiconductor

Gary is one of those rare people that combines engineering expertise with exceptional administrative, people, and management skills.

Mike Anderson

Technology Executive

The course content and examples were valuable. Good interaction between the presenter and students. It was well worth the cost and my time away from work!

Paul L. Fernandez, Jr., Sr. Engineer

Mitsubishi Digital

The best part was how to sell an idea to executives. Very useful tips and I can see mistakes I made in the past.

T. Fisher

US Navy

This program opened my eyes to new approaches to manage innovation. Well done and a lot of material in a short time.


Chris Fisher

3D Printing

Other Programs in This Series

Powerful Requirements to Deliver the Right Products

Product requirements provide the critical translation between customer needs and competitive advantage to product features and attributes. This course gives product leaders the skills and tools to write powerful, accurate and effective requirements.

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Identifying and Quantifying Customer Value

At the core of every market-leading product is an amazing value proposition. This course gives you the skills, methods and tools to clarify who your target customer is, what they value and how to quantify and communicate this to others.

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With So Many Choices, Why Auxilium?

Five Reasons...

Practical, Proven Tools and Methods

Every method and tool we provide, with either a training or consulting program, has been proven in real-world projects.

Live, Experienced Consultants

You'll work directly with senior consultants who have over 20 years of R&D experience. No inexperienced trainers or fresh MBA's.

Cost Effective

As a virtual team with low overhead, you'll get the experience of a tier one consultancy group at a fraction of typical fees.

Concise, Comprehensive Programs

We focus every training or consulting program on the essential skills and implementation to get immediate results.

A Passion for Results

We understand the risk and expense of getting outside help. Our goal is to ensure you get the results you need.

Contact us to schedule a complimentary discussion of your situation.