Seeing Innovative Features and Opportunities
This live, interactive innovation course focuses on filling your pipeline with great ideas for new features, attributes and opportunities based on market and customer needs as well as simple, but powerful techniques to prioritize and filter your ideas. You’ll also receive the full innovation framework and how innovation techniques can be seamlessly integrated into your product development processes.
Key questions we will answer along with many others:
- What are the major elements of innovation processes and how do they differ from product development processes?
- What are the best techniques to identify a wide range of innovative ideas?
- How can you quickly and accurately evaluate ideas and build idea proposals?
- What is the best “fuel” to attain the best ideas?
- Who should participate in innovation activities and how?
- What are the right innovation metrics and what are the best ways to work with executives toward these goals?
- What are the best techniques to get others to support our innovative ideas?
PART 1: FOUNDATIONS OF INNOVATION
A walk-through of innovation processes and how to integrate seamlessly with your product development process:
- The Auxilium Innovation Framework – Elements, Steps and Techniques
- Where to apply and integrate innovation techniques into your processes
- Understanding the risks and rewards of innovation and new opportunities
- Assessing your innovation environment
PART 2: IDEATION FUEL AND TECHNIQUES FOR SUCCESS
One of the major success factors of innovation is being able to generate and prioritize a wide range of ideas. This must not be a one-time event, but a series of activities and techniques applied at the right points throughout your processes. This section will cover:
- The primary sources of great ideas: customer needs, industry trends, enabling technology
- How to prepare for ideation sessions with objectives, data, people and methods
- The secret of “seeing” innovative opportunities
- Three ideation techniques to master and be able to apply in the right place at the right time
PART 3: FILTERING AND PRIORITIZING IDEAS FOR THE NEXT STEP
While ideas are the fuel for innovation, without a crystal clear focus on which innovative features, projects and opportunities to execute, your innovation efforts will be a wasted effort. This section covers:
- The best approaches to filter, prioritize, projectize and track innovative ideas
- Creating an idea score card
- The importance of fast-cycle idea development
- Using a one-page idea proposal for optimal decisions and executive support
- Effective Minimum Realistic Asks to get support and funding for your innovation projects
After this course, you’ll be prepared to generate a wide range of ideas as well as building the business case for further funding and support that is covered in the next program, Building the Business Case for New Innovations.
Innovation Toolkit – Each participant receives a detailed toolkit with templates, tools and tips that covers each element of innovation.
The Savvy Corporate Innovator Book – You’ll also receive a digital copy of Dorian Simpson’s highly rated book, The Savvy Corporate Innovator: How to Get Funding for Your Big Idea in 30 Days.
Who Should Attend
This program is designed for anyone involved in product development who wants to get the benefits of innovation techniques:
- Engineering Managers and leaders
- Project Managers
- Product Managers
- Embedded software developers and leads
- Application Engineers, Test Managers and other support functions
- Directors and executives
Contact us for facilitation and pricing options.
Product Definition and Roadmaps
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Garth Weber, Mechanical Engineer
Chatree Sitalasai, Engineering Supervisor
Mel Greenberg, Manager
Portland General Electric
Dwaine Gilmer, Escalation Engineer
Mark Johnson, VP of Marketing
A '10' in terms of content and presentation. Very interactive and useful right away.
Sushil Nema, Engineer
Paul L. Fernandez, Jr., Sr. Engineer
The best part was how to sell an idea to executives. Very useful tips and I can see mistakes I made in the past.
This program opened my eyes to new approaches to manage innovation. Well done and a lot of material in a short time.