This live, interactive innovation course focuses on filling your pipeline with great ideas for new features, attributes and opportunities based on market and customer needs as well as simple, but powerful techniques to prioritize and filter your ideas. You’ll also receive the full innovation framework and how innovation techniques can be seamlessly integrated into your product development processes.

Key questions we will answer along with many others:

• What are the major elements of innovation processes and how do they differ from product development processes?
• What are the best techniques to identify a wide range of innovative ideas?
• How can you quickly and accurately evaluate ideas and build idea proposals?
• What is the best “fuel” to attain the best ideas?
• Who should participate in innovation activities and how?
• What are the right innovation metrics and what are the best ways to work with executives toward these goals?
• What are the best techniques to get others to support our innovative ideas?

Agenda

PART 1: FOUNDATIONS OF INNOVATION

A walk-through of innovation processes and how to integrate seamlessly with your product development process:

• The Auxilium Innovation Framework – Elements, Steps and Techniques
• Where to apply and integrate innovation techniques into your processes
• Understanding the risks and rewards of innovation and new opportunities
• Assessing your innovation environment

PART 2: IDEATION FUEL AND TECHNIQUES FOR SUCCESS

One of the major success factors of innovation is being able to generate and prioritize a wide range of ideas. This must not be a one-time event, but a series of activities and techniques applied at the right points throughout your processes. This section will cover:

• The primary sources of great ideas: customer needs, industry trends, enabling technology
• How to prepare for ideation sessions with objectives, data, people and methods
• The secret of “seeing” innovative opportunities
• Three ideation techniques to master and be able to apply in the right place at the right time

PART 3: FILTERING AND PRIORITIZING IDEAS FOR THE NEXT STEP

While ideas are the fuel for innovation, without a crystal clear focus on which innovative features, projects and opportunities to execute, your innovation efforts will be a wasted effort. This section covers:

• The best approaches to filter, prioritize, projectize and track innovative ideas
• Creating an idea score card
• The importance of fast-cycle idea development
• Using a one-page idea proposal for optimal decisions and executive support
• Effective Minimum Realistic Asks to get support and funding for your innovation projects

After this course, you’ll be prepared to generate a wide range of ideas as well as building the business case for further funding and support that is covered in the next program, Building the Business Case for New Innovations.