Product Development Leadership

Consulting. Training. Coaching.

Seeing Innovative Features and Opportunities


Seeing Innovative Features and Opportunities


This live, interactive innovation course focuses on filling your pipeline with great ideas for new features, attributes and opportunities based on market and customer needs as well as simple, but powerful techniques to prioritize and filter your ideas. You’ll also receive the full innovation framework and how innovation techniques can be seamlessly integrated into your product development processes.

Key questions we will answer along with many others:

  • What are the major elements of innovation processes and how do they differ from product development processes?
  • What are the best techniques to identify a wide range of innovative ideas?
  • How can you quickly and accurately evaluate ideas and build idea proposals?
  • What is the best “fuel” to attain the best ideas?
  • Who should participate in innovation activities and how?
  • What are the right innovation metrics and what are the best ways to work with executives toward these goals?
  • What are the best techniques to get others to support our innovative ideas?



A walk-through of innovation processes and how to integrate seamlessly with your product development process:

  • The Auxilium Innovation Framework – Elements, Steps and Techniques
  • Where to apply and integrate innovation techniques into your processes
  • Understanding the risks and rewards of innovation and new opportunities
  • Assessing your innovation environment

One of the major success factors of innovation is being able to generate and prioritize a wide range of ideas. This must not be a one-time event, but a series of activities and techniques applied at the right points throughout your processes. This section will cover:

  • The primary sources of great ideas: customer needs, industry trends, enabling technology
  • How to prepare for ideation sessions with objectives, data, people and methods
  • The secret of “seeing” innovative opportunities
  • Three ideation techniques to master and be able to apply in the right place at the right time

While ideas are the fuel for innovation, without a crystal clear focus on which innovative features, projects and opportunities to execute, your innovation efforts will be a wasted effort. This section covers:

  • The best approaches to filter, prioritize, projectize and track innovative ideas
  • Creating an idea score card
  • The importance of fast-cycle idea development
  • Using a one-page idea proposal for optimal decisions and executive support
  • Effective Minimum Realistic Asks to get support and funding for your innovation projects

After this course, you’ll be prepared to generate a wide range of ideas as well as building the business case for further funding and support that is covered in the next program, Building the Business Case for New Innovations.

What’s Included

Innovation Toolkit – Each participant receives a detailed toolkit with templates, tools and tips that covers each element of innovation.

The Savvy Corporate Innovator Book – You’ll also receive a digital copy of Dorian Simpson’s highly rated book, The Savvy Corporate Innovator: How to Get Funding for Your Big Idea in 30 Days.

Who Should Attend

This program is designed for anyone involved in product development who wants to get the benefits of innovation techniques:

  • Engineering Managers and leaders
  • Project Managers
  • Product Managers
  • Embedded software developers and leads
  • Application Engineers, Test Managers and other support functions
  • Directors and executives


Contact us for facilitation and pricing options.

Registration Options

Contact us to schedule this program or discuss options.

Program Leaders

Dorian Simpson

Management Consultant

Innovation Management
Product Management
Product Definition and Roadmaps

Contact Us to Schedule​

This program can be offered online or at your company site and can be customized for your needs. Contact us to schedule or discuss your situation.

Customers Say...

Many useful concepts. The workbook provides an outline that can be applied on the job.

Garth Weber, Mechanical Engineer

Cardinal Health

Excellent course. Concepts were clearly presented - easy to understand. I will recommend to my engineering team.

Chatree Sitalasai, Engineering Supervisor

NMB Technologies

Practical advice for anyone in business or leadership. Exercises were very helpful. Instructor with real experience makes a big difference!

Mel Greenberg, Manager

Portland General Electric

Great information, delivery, and discussions.

Dwaine Gilmer, Escalation Engineer

Microsoft Corp.

Great job of tailoring the basic concepts to the specifics of each attendee.

Mark Johnson, VP of Marketing

Instantiations, Inc.

A '10' in terms of content and presentation. Very interactive and useful right away.

Sushil Nema, Engineer

Triquint Semiconductor

Gary is one of those rare people that combines engineering expertise with exceptional administrative, people, and management skills.

Mike Anderson

Technology Executive

The course content and examples were valuable. Good interaction between the presenter and students. It was well worth the cost and my time away from work!

Paul L. Fernandez, Jr., Sr. Engineer

Mitsubishi Digital

The best part was how to sell an idea to executives. Very useful tips and I can see mistakes I made in the past.

T. Fisher

US Navy

This program opened my eyes to new approaches to manage innovation. Well done and a lot of material in a short time.


Chris Fisher

3D Printing

Related Resources

Other Programs in This Series

Leading Innovation Projects and Teams

You'll learn new skills to overcome the unique challenges presented by innovation projects by adapting the basic tools of agile and project management to the world of innovation to lead teams and gain new commitment for your projects.

Learn More

Building the Case for New Innovations

Getting support and funding for new projects takes more than a great idea... it takes a solid business case. You'll build new skills to systematically build concise, complete and compelling proposals.

Learn More

Managing Innovation Project Pipelines

You'll build new skills in innovation management with methods for evaluating a portfolio of projects, forecasting the market potential of new products, calculating the ROI of innovation efforts as well as how to make tough decisions.

Learn More

With So Many Choices, Why Auxilium?

Five Reasons...

Practical, Proven Tools and Methods

Every method and tool we provide, with either a training or consulting program, has been proven in real-world projects.

Live, Experienced Consultants

You'll work directly with senior consultants who have over 20 years of R&D experience. No inexperienced trainers or fresh MBA's.

Cost Effective

As a virtual team with low overhead, you'll get the experience of a tier one consultancy group at a fraction of typical fees.

Concise, Comprehensive Programs

We focus every training or consulting program on the essential skills and implementation to get immediate results.

A Passion for Results

We understand the risk and expense of getting outside help. Our goal is to ensure you get the results you need.

Contact us to schedule a complimentary discussion of your situation.