Consumer Audio:
A Case Study of Success
The Situation
- Interim product development leadership needed due to a vacancy at the VP level
- Several years of ineffective product development leadership resulted in product quality issues and a large backlog of unfinished products
- Financial need to launch new products quickly
The Solution
- Prioritize the portfolio of unfinished products and products that needed enhancements
- Direct engineering and product management focus on priorities
- Lead definition of new key new product concepts
- Assist with recruiting of new leadership team
- Implement processes that enable faster development while ensuring product quality
The Results
- Launched more new products in six months than in previous three years with fewer resources
- 2x monthly revenue resulting from new product launches
- >30% product development cost reduction with greater ongoing capability
- Increased product development team skills and morale
